What effects the increase and decrease of sport participation? Ian takes a look.

Ian Hayne takes on the L’Etape du Tour on his trusty road bike.

Cavendish gives his fans a rare treat to cycle with him in Regents Park. Luckily, some Limelight Sports staff were also there providing the event management.

Is elite sporting success provide a stimulus for long term grass roots participation?

Tom Kerry looks at how wearing a helmet in cycling can actually dissuade people to cycle.

Sue Courtney, Head of Corporate Services, talks about the latest visitor to Limelight Sports.

Most often people straddle their saddles to lose a few pounds and not necessarily to raise them, but through a new smartphone App the country’s keen and even not so keen, cyclists can make their miles even more worthwhile.

Frank Davis - Head of Commercial Partnerships