Welcome to Limelight Sports Group’s new ‘Redefining Sport™’ blog. Redefining Sport™ was first launched internally at Limelight at the end of 2010 in an effort to capture the uniqueness of our business. We managed to boil down the essence of our beliefs, approach and the things that we cared deeply about into three simple strands:
1.) Championing Participation
2.) Authentic Innovation and
3.) Being Participant (Customer) Centric ….. Find out more
